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valuationmethodologymultiplesNACE

Custom, then niche, then NACE. Never a blend.

Misano

Exactly one source prices each metric family. Misano picks custom override, then niche, then NACE — never a weighted blend of the three.

Why one source

  • Weighted blending of custom, niche, and NACE levels was mathematically fine and impossible to explain to a human. Misano killed that blend in June 2026.
  • Each metric family (EV/EBITDA, EV/Revenue, P/E) gets exactly one source. The provenance stays a sentence you can read, not a cocktail of weights.

The order

  • Custom override — manually entered levels for a specific company. Final: no heuristic adjustments are added on top.
  • Niche — finer than a NACE division ("wholesale" is not a C2C marketplace). Where the niche has that metric family, it wins. A family the niche lacks falls back to NACE — the method does not silently switch off.
  • NACE baseline — the floor that exists for every company. Fallback chain: NACE division → legacy sector table → generic default.

What this is not

  • Not the method cascade EV/EBITDA → P/E → EV/Revenue (that chooses which metric to multiply once a source is chosen).
  • Not staleness gates or football-field triangulation — see misano.ai/guides/stale-filings-cannot-make-todays-headline and misano.ai/guides/value-band-is-triangulated.
  • Not a claim that NACE alone is enough. NACE is the floor; niche and custom exist because a division is often too coarse.

Get started at https://app.misano.ai/login. From €39/month billed annually, 14-day money-back, no sales call. Product path: misano.ai/scout.

See also: misano.ai/guides/how-we-value-companies-at-scale, misano.ai/guides/value-band-is-triangulated, misano.ai/guides/stale-filings-cannot-make-todays-headline, and misano.ai/guides/fair-market-value-for-a-financial-buyer.

Frequently asked

01

Does Misano blend custom, niche, and NACE multiples?

No. Exactly one source values each metric family. Priority is custom override, then niche, then NACE. Weighted blending was removed in June 2026 because it could not be explained clearly. Method: misano.ai/guides/how-we-value-companies-at-scale.

02

What happens when a niche has EV/EBITDA but not EV/Revenue?

The niche wins for EV/EBITDA. EV/Revenue falls back to NACE. The method does not silently switch off a family the niche lacks.

03

Is a custom override adjusted for margin or size?

No. A custom override is final — no heuristic adjustments are added on top. Heuristic adjustments apply to NACE/niche baselines only.

04

Is this the same as EV/EBITDA → P/E → EV/Revenue?

No. That cascade picks which metric to multiply after a source is chosen. This guide is about which source supplies the levels: custom, then niche, then NACE.

See also: the full valuation-multiples benchmark at misano.ai/guides/multiples.