Why doesn’t a NACE filter find the companies I want?

NACE / industry codes are a filing choice — often stale, often the parent’s code, often the least-embarrassing bucket. A mortgage-lead-gen shop, a comparison site, and a call-centre that sells leads can sit in three different codes and still be the same business. Search starts from a sentence and reads websites; a NACE filter never will.

What does “Verified” mean on a Search result?

The company ID was checked (ARES in Czechia). Rows that cannot be identified are dropped, not guessed. Rank is match to your description, not headcount or registered NACE.

Can I run a live search on the public /search page?

No. Public /search is a replica of a real run so you can see the columns. Quota lives in the app, at https://app.misano.ai/login.

Does Search replace valuation?

No. Codes still matter later, when you pick multiples. Finding and pricing are different instruments. Upload still works for any company in any country if you already have the financials. Search is for the companies nobody sent you.

Search reads websites. NACE codes don't.

Industry codes tell you the sector a company registered under. They do not tell you what the company actually does. Misano Search starts from a sentence (200 characters) and reads company websites. That is why a query like “mortgage lead generation” can return a ranked list that a NACE filter will never produce.

Why codes fail at sourcing

NACE / industry codes are a filing choice, often stale, often the parent’s code, often the least-embarrassing bucket. Fine as a valuation comparable set. Useless as a find-me-this-business query.
A mortgage-lead-gen shop, a comparison site, and a call-centre that sells leads can sit in three different codes and still be the same business you want to own.
Ranking by registered NACE or by size just returns the famous names in a sector. That is the opposite of proprietary dealflow.

What Search actually does

Pick a market: Czechia, Poland, Germany, Europe, or Global. Describe the company in the selected market’s language for better results.
200-character brief in. Search expands the query, runs web search through Exa, reads the sites, then checks identity against the registry where it can.
Typical run: 5–8 minutes, about $0.50. Slow because it reads pages, not a code table.
Ranked list. Rank is match to the description, not headcount or registered NACE.
“Verified” means the company ID was checked (ARES in Czechia). Unidentifiable rows are dropped, not guessed. Tick results into Scout to score them.

What this is not

Not a live search box on the marketing page. Public /search is a replica of a real run. Quota lives in the app.
Not a replacement for valuation. Codes still matter later for multiples. Finding and pricing are different instruments.
Upload still works for any company in any country if you already have the financials. Search is for the companies nobody sent you.

Get started at https://app.misano.ai/login. Public pricing from €39/month billed annually, 14-day money-back, no sales call.

See also: misano.ai/guides/deal-pipeline-and-scoring and misano.ai/search.